Built to solve a
real-world problem

Kim Atherton

CEO & Co-Founder

Kim joined OVO Energy in 2012 when the team were 50 strong. As Chief People Officer she led the organisational design project to move from a traditional hierarchy to a network of teams, and when she could not find a piece of software to help to embed this way of working, hired a small software team and went about building her own.

Prior to OVO Kim was a Chartered Occupational Psychologist, consulting globally with organisations including HSBC, Virgin Atlantic and Novartis. She holds a BSc in Psychology from Bristol University and a MSc in Occupational Psychology from University of Cardiff.

Erinn Collier

CRO & Co-Founder

Prior to Just3Things, Erinn was Head of Uber for Business in London, managing Uber’s B2B partnerships across a range of industries. She joined the Uber for Business from Salesforce, where she was most recently Regional Vice President for the Salesforce Marketing Cloud, managing a team that sold multi-channel marketing software into clients such as GlaxoSmithKline, Philips, Unilever and Reckitt-Benckiser.

Erinn joined Salesforce via their acquisition of Buddy Media in 2012, having opened up Buddy Media’s EMEA office in London in late 2010. She ran both the strategic accounts and agency relationships teams at Buddy Media in New York prior to relocating to Europe, working with the likes of WPP, Omnicom, Publics and Sapient to bring scalable social media marketing solutions to shared global clients.

Erinn graduated with honours from Parsons School of Design in New York City with a BBA in Design & Management, and also holds an MBA with honours from Politecnico di Milano in Milan, Italy.

Will Rowe


Will joined OVO Energy in 2016 and in his role as Product Director was key in the organisational transformation to become a technology first company. His understanding of the problem space combined with his desire to get back into the trenches and build great software makes him the perfect Chief Product Officer for Just3Things. Will graduated from University College London with a MSc in Philosophy.






saved per year

OVO Energy launched in 2009 with a vision to build a better energy company. Fast forward 9 years and the organisation has almost a million customers, 1,500 employees and has recently been named as one of the next UK unicorn companies by Forbes*. One of the competitive advantages that the organisation has always been proud of has been its ability to innovate and respond to market conditions. The organisation’s network of teams structure allows distributed decision making to happen in parallel. Just3Things has been instrumental in embedding this new way of working and led to a 10% productivity increase from OVO’s employees saving the company over £3m per annum as well as helping the business move from 52nd to 20th in the Sunday Times best places to work survey. Just3things span out as a separate business in 2018.

*Forbes ‘Here Are The U.K. Companies That Will Be Unicorns In 2019’ August 2018

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